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Pharma does not need to make wearables. Instead, it needs to figure out how best to use the data that these technologies can provide, how to integrate wearables into product offerings and how to persuade payers to foot the bill. Investment in this field is increasing as the potential of mobile and wearable technologies to transform therapeutic development and healthcare delivery becomes clear.
Philips is working towards making personal pathways for every patient, with a vision of connecting healthcare providers with each individual to create a rounded continuum of care as the norm. It’s a passion project for Jeroen Tas, the company’s head of connected care and health informatics.
In the first of a new series of exclusive columns from senior thought leaders at Deloitte, Roland Foxcroft shares his view on how to build partnerships with digital leaders to create mobile apps that satisfy all stakeholders.
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