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Alacer Corp.

Division of Pfizer Inc.
www.emergenc.com

Latest From Alacer Corp.

New Consumer Health Products Roundup

Mentholatum launches new scent for chest rub; Wellmune WGP in four Emergen-C drinks; “revolutionary” digestive supplement; NatureSmart relies on ‘Star Wars’ to win gummy battle; and more new products.

Consumer United States

As Healthy Eating Bites Into Supplement Sales Growth, Basic Drivers Provide Traction

In the first half of 2014 U.S. vitamin product sales have been flat, around 1% to 1.5% monthly growth compared to 6% to 8% in the first half of 2013, according to market research. Factors contributing to the drop include increased competition from fortified foods, imports and specialized product offerings.

Consumer United States

In Brief: warning letters, Emergen-C settlement, RapidMed expansion, CRN promotes MacKay

FDA cites unapproved OTC combination; pathogenic claims make supplement a drug; Direct Digital supports some claims; Alacer settles false advertising claim for Emergen-C; ScripsAmerica signs deal for RapiMed expansion; and CRN promotes MacKay.

Consumer United States

People In Brief: Maves at USP, Toll at Pharmavite, Lacik heads Reckitt North America

Maves is USP’s development SVP; Pharmavite takes on Toll as sales exec; Lacik shifts to head Reckitt North America; Rainbow Light adds marketing and sales VPs; Lelinski heads Walgreens health and wellness; more People In Brief.

Consumer Leadership
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Company Information

  • Industry
  • Pharmaceuticals
    • Nutraceuticals
    • OTC, Consumer
  • Therapeutic Areas
  • Non-Specific
  • Alias(es)
  • Ownership
  • Private
  • Headquarters
  • Worldwide
    • North America
      • USA
  • Parent & Subsidiaries
  • Pfizer Inc.
  • Senior Management
  • Ron Fugate, Pres. & CEO
  • Contact Info
  • Alacer Corp.
    Phone: (888) 425-2362
    80 Icon
    Foothill Ranch, CA 92610
    USA
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