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Abbott’s Medical Camps In India: Genuine Effort or Proxy Sales Plan?

Executive Summary

US multinational Abbott is under fire in India for allegedly using medical “camps” and a questionable “survey” approach to bolster prescriptions for its diabetic neuropathy drug, Surbex Star. Abbott has strongly denied any wrong-doing but some experts suggest it’s probably tough to delink the rub-off such activities could have on brand building.

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