Wearables: A World Of Pharma Partnership And Potential
Executive Summary
Pharma does not need to make wearables. Instead, it needs to figure out how best to use the data that these technologies can provide, how to integrate wearables into product offerings and how to persuade payers to foot the bill. Investment in this field is increasing as the potential of mobile and wearable technologies to transform therapeutic development and healthcare delivery becomes clear.
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