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Bayer's Zieler On Building An Asian Alliance Trove

Executive Summary

Bayer AG is experimenting with both traditional and new collaboration models as part of its innovation strategy and the German multinational appears keen to build on early gains in scientific hotspots in Asia. Claus Zieler, senior vice-president and head of commercial operations, Bayer pharmaceuticals division Asia-Pacific, tells Scrip how the company is faring in the region.

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