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Can Premium-Priced Trulicity Prickle Victoza In India?

This article was originally published in Scrip

Executive Summary

Eli Lilly's once-weekly diabetes therapy Trulicity (dulaglutide) appears to have made its Indian debut priced at a premium compared with certain Western markets –an indication that some innovator firms are less likely to consider major pricing flexibilities in first-wave markets for new products, even if these are emerging economies.